Designer and design leader with over 25 years of experience designing and delivering integrated UX / CX solutions for B2B and B2C digital products, services, and applications for top-tier companies. I have led and supported multiple international multidisciplinary creative teams, research and innovation, and digital transformation programs, with many successful products and solutions launched at scale. I am passionate about working at the intersection of design, business strategy and innovation processes to unlock the full potential of organizations through human-centered and co-creative digital and service design techniques, processes and tools. In TomTom I lead and support the design team that is designing the future of maps, EV and automotive experiences.

Billions of data points. Millions of sources. Hundreds of communities.  We are the mapmaker bringing it all together to build the world’s smartest map.  We provide location data and technology to drivers, carmakers, businesses and developers. Our application-ready maps, routing, real-time traffic, APIs and SDKs enable the dreamers and doers to shape the future of mobility. Headquartered in Amsterdam with 4,000 employees around the globe, TomTom has been helping people find their way in the world for over 30 years.