Tech.AD USA Award

Take your chance and apply for the annual Tech.AD USA Award now!

Tech.AD USA AWARD 2024

The Tech.AD USA Award exclusively honors extraordinary projects in the automotive industry and celebrates exceptional solutions and innovations. Our expert jury will review the applications and nominate the best projects. Taking place on the first event day of the Tech.AD USA, December 9th, 2024, the award ceremony will bring the nominees the recognition they deserve with the largest community of autonomous driving decision-makers in North America.


Apply now: Get the recognition you and your company deserve!


Award Ceremony: Celebrating the best automotive driving projects at the Tech.AD USA Award Ceremony


December 9, 2024

directly after the first conference day


At the Henry Hotel in Dearborn, MI & online in the live stream

The Tech.AD USA
Award Benefits

Industry-wide recognition

during the Tech.AD USA Award Ceremony where all key autonomous driving stakeholders in North America will be represented.

Media attention

through a Tech.AD Award press release, social media post and media exposure for all the winners, as well as during the ceremony

Boost your project

and foster enthusiasm of your efforts among your colleagues, employees, management and team members.

Tech.AD USA Award

Prestigious trophy & certificate to proudly display in your office

Tech.AD USA Award logo

available to include on all your marketing materials


Evaluation Criteria

  • INNOVATION – How innovative or unique is the approach?
  • SIMPLICITY – How easy is the project to realize and to maintain?
  • ACHIEVEMENT – What has been improved through the implementation?
  • MATURITY – Is the approach ready to use?
  • COST EFFECTIVENESS – What is the balance of development costs and savings

Facts at a glance


Until October 25, 2024: Submit your project by filling in the online application form


October 28 – November 2, 2024: Our expert jury will review all the applications


November 5, 2024: The nominees will be announced and asked to prepare a short video presenting their AV projects. The video must be submitted before November 28, 2024.


December 9, 2024: The winners of the Tech.AD USA Award will be announced on stage

The Winners of the Tech.AD USA Award 2023

The winners of the 10th-anniversary edition of Tech.AD USA Award in 2023 are

dSpace, Kognic, and Bitsensing.

Congratulations on this achievement!

Testing, Validation & Safety


dSPACE: Fully certified simulation environment

dSPACE’s fully certified simulation environment helps you to bring vision zero safely on the road. Development and testing of autonomous driving and e-mobility from SIL to HIL.


The Kognic Platform

Kognic is the dataset management platform that helps assemble efficient ground-truth data pipelines for sensor-fusion datasets.

Software & Compute Platform

4D Imaging Radar

The 4D Imaging Radar solution features Multi-Chip Cascading technology to improve target detection and provide remarkable high-resolution 4D imaging to transform the way the autonomous vehicle understands its surroundings.


By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video


By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video


By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

The Tech.AD USA Award
Terms & Conditions


No applications for the Tech.AD USA Award will be considered after October 25, 2024. All details must be submitted in English. The application should be related to an AD project at your company. Only projects that have been implemented or are already in an implementation phase will be considered. The implementation of the project should not exceed a 2-year timeframe. Projects that have previously received the Tech.AD USA Award may not reapply. The jury will only consider applicants who have completed the award application with all required details and will nominate projects for each category. Decisions of the jury are final and may not be disputed. The jury will adhere to our award guidelines. By submitting your application, you agree to the Terms & Conditions of we.CONECT.


All nominees will be asked to prepare a 2-minute-long video showcasing their project. Style, format, and content can be based on individual/corporate design. The video will be shown on the main stage and in the Tech.AD USA livestream during the award ceremony on the first conference day. Failure to provide a video presentation may result in disqualification. All nominees must attend the award ceremony or send a representative.


Besides being used for evaluation purposes, the information provided by applicants may be published on further channels by we.CONECT Global Leaders GmbH. We reserve the right to publish your project under your name and company name respectively. It is therefore advisable to ensure that all submissions are fully approved by your organization before applying.

For any inquiries about the Tech.AD USA Award, email us.