Tech.AD USA Award

Take your chance and apply for the annual Tech.AD USA Award now!

Tech.AD USA AWARD 2023

The Tech.AD USA Award exclusively honors extraordinary projects in the automotive industry and celebrates exceptional solutions & innovations. Our expert jury will review the applications and nominate the best projects. Taking place on the first event day of the Tech.AD USA, the award ceremony will bring the nominees the recognition they deserve during a live-voting session with the largest community of autonomous driving decision-makers in North America.


Apply now: Get the recognition you and your company deserve!


Award Ceremony: Celebrating the best automotive driving projects at the digital Tech.AD USA Award Ceremony



November 13, 2023

directly after the first conference day


Live in Detroit & Online in the live stream


Award Benefits

Industry-wide recognition

during the Tech.AD USA Award Ceremony where all key autonomous driving stakeholders in North America will be represented.

Media attention

through a Tech.AD Award press release, social media post and media exposure for all the winners, as well as during the ceremony

Boost your project

and foster enthusiasm of your efforts among your colleagues, employees, management and team members.

Tech.AD USA Award

Prestigious trophy & certificate to proudly display in your office

Tech.AD USA Award logo

available to include on all your marketing materials


Evaluation Criteria

  • INNOVATION – How innovative or unique is the approach?
  • SIMPLICITY – How easy is the project to realize and to maintain?
  • ACHIEVEMENT – What has been improved through the implementation?
  • MATURITY – Is the approach ready to use?
  • COST EFFECTIVENESS – What is the balance of development costs and savings

Facts at a glance


November 2022 – October 23, 2023: Submit your project by filling in the online application form


October 23 – 30, 2023: Our expert jury will review all the applications


October 30, 2023: The nominees will be announced and asked to prepare a short video presenting their AV projects. The video should be submitted before November 06, 2023.


November 13, 2023: The winners of the Tech.AD USA Award will be announced during a live-voting session

The Winner of the Tech.AD USA Award 2021

After 3 years, the Tech.AD USA award ceremony could finally be live again in Detroit, moderated by Paul Preh (MHP – A Porsche Company). The proud winners 2022 Award were Keysight, LeddarTech & AEye. Congratulations on this achievement!

Congratulations on this achievement!

Testing, Validation & Safety

Keysight: Radar Scene Emulator

Keysight’s Radar Scene Emulator solution helps you achieve your vision of ADAS and next-generation vehicle autonomy sooner and with less risk.

2nd Place! Siemens: Critical Scenario Creation

3rd Place! Hexagon: Virtual Test Drive


LeddarTech: LeddarVision

LeddarVision is the only raw data sensor fusion, and perception solution that accelerates ADAS and AD development and its widespread adoption by providing OEMs with a solution that provides higher performance, is scalable, affordable and reliable.

2nd Place! Seoul Robotics: Level 5 Control Tower

3rd Place! Actasys: Total Perception™

Software & Compute Platform

AEye, Inc. & Continental: HRL131 lidar

The HRL131’s software-defined architecture is a future-proof approach to safe mobility, significantly advancing the advancement of safer, reliable vehicle autonomy.

2nd Place! Roadly

3rd Place! Tata Elxsi: TETHER – Connected Vehicle Ecosystem Enabler

Tech.AD USA Award
Terms & Conditions


No applications for the Tech.AD USA Award will be considered after October 23, 2023. All details must be submitted in English. The submitted application should be related to an AD project at your company. Only projects that have been implemented or are already in an implementation phase are being considered. The implementation of the project must not date back longer than 2 years. Projects that have been awarded the Tech.AD USA Award before may not apply again. The jury will only consider applicants who have completed the award application with all required details and will nominate projects for each category. Decisions of the jury are final and may not be disputed. The jury will adhere to our award guidelines. By submitting your application, you agree to the terms & conditions of we.CONECT.


All nominees will be asked to prepare a 2 minute-long video showcasing their project. Style, format and content can be based on individual/corporate design. The video will be shown in the Tech.AD USA livestream during the award ceremony on November 13, 2023. Failure to provide a video/presentation may result in disqualification. All nominees must attend the award ceremony or send a representative.


Besides being used for evaluation purposes, the information provided by applicants may be published on further channels by we.CONECT Global Leaders GmbH. We reserve the right to publish your project under your name and company name respectively. It is therefore advisable to ensure that all submissions are fully approved by your organization before applying.

Your Contact Person for the Tech.AD USA Award

Alina Kuteeva
Marketing Manager