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CO-LOCATED EVENTS

Speaker

Robert Gee

Strategy Manager – Standards, Government, and Intellectual Property, Continental Automotive Systems, Inc.

Robert Gee is the strategy manager responsible for standards, government, and intellectual property globally, within Continental’s Architecture and Networking Business Area. He collaborates with customers, consortia, governments, and other companies to enable safe transportation, sustainable business practices, and consumer information needs.
Spanning more than 35 years, Robert’s experience at IBM, Loral, Motorola, and other leading companies includes military and commercial communications systems, space and terrestrial technologies, and secure government communications for dozens of countries in Europe, North America, and Asia. He has a Master’s Degree in Computer Science, a Bachelor’s Degree in Electrical Engineering, and over 20 issued patents.
Robert’s experience extends to the news and entertainment industry, in which he is a national television Emmy Award recipient for his work as a producer for CNN. He has been credited for successfully pioneering the modern contracting approach for citizen photojournalists, and at one point had a CNN-estimated syndication audience of over 1 billion viewers.

The Pop in Your Job
Some lessons aren’t taught in a classroom. While my wife and I were fortunate to walk away from two terrorist attacks, dozens of people near us did not. The lesson we learned was that the daily grind and the disagreement of the moment are frivolous in comparison to making positive differences in others’ lives, sometimes as simple as starting with a smile. As engineers and scientists, we collaborate to do even more, such as working on cooperative and connected technologies that can address millions of unnecessary Roadway Injuries and Deaths (RIDs) each year. It is a daunting challenge, but one that can bear a wonderful result: not only at the macro level in which the statistics are large, but at the individual level, conveying friends and families to gather together each evening after their daily activities, helping to keep them safe throughout all modes of transportation, and enabling the more important activity of human connection to occur. Doing this broadly across all demographics, regardless of transportation means or individual financial situation, greatly motivates me because it aligns with the tough lessons learned in those fraught situations that my wife and I experienced. It’s always about the people. After all, Point A to Point B isn’t the point, unless we are successful in getting to B.

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Session

Bridging the Gap between Hype and Forecasting – V2X Innovation to Real-World Deployment

Keynote

Tuesday, December 09

04:00 pm - 04:30 pm

Live in Dearborn, Michigan

Less Details

Market expectations have played a major role in shaping automotive technologies—sometimes driving innovation forward, other times creating roadblocks. While ADAS has successfully reached mass adoption, other advancements like Telematics and V2X have faced years of delays due to shifting industry hype cycles. The challenge lies in balancing excitement with realistic forecasting to prevent setbacks and ensure steady progress. Join us as we examine the good, the bad, and the unexpected consequences of market influence through case studies from the automotive industry.

In this session, we will explore strategies to:

  • Mitigate premature hype before it gains momentum
  • Addressing hype at the peak to prevent the crash of anticipation
  • Develop a long-term continuity plan to keep critical technologies on track toward deployment
Presentation

Company

Continental Automotive Systems, Inc.

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2024, Continental generated sales of €39.7 billion and currently employs around 190,000 people in 55 countries and markets.
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Co-hosted with
Tech.AD USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 08 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
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