Jake Tanana is a strategic engineering executive with extensive experience in the PowerSports and Automotive industries. Currently serving as the Director of Software, Hardware & Mechanical Engineering at Polaris Inc., he leads the development of cutting-edge vehicle software and systems. Jake is renowned for driving innovation, scaling global engineering organizations, and managing multimillion-dollar budgets to deliver transformative technologies such as advanced infotainment solutions, digital clusters, and driver-assistance systems. His leadership is marked by a passion for building high-performing teams that achieve exceptional results and uphold the highest standards of quality.

Polaris Inc. is a global leader in powersports and outdoor mobility. Founded in 1954, the company designs, engineers, and manufactures a diverse range of vehicles, including snowmobiles, all-terrain vehicles (ATVs), side-by-sides, motorcycles (notably under the Indian Motorcycle brand), and boats. Polaris also offers electric vehicles and military-grade off-road platforms, serving customers in over 100 countries. Committed to innovation and sustainability, Polaris has invested significantly in electrification, partnering with Zero Motorcycles to develop electric snowmobiles and off-road vehicles. Recognized for its ethical practices, Polaris was named one of the World's Most Ethical Companies by Ethisphere in 2023 and 2024.