Logo Logo
Mobile Logo
book now
Logo&nsbp;
  • Home
  • Agenda
    • View Web-AgendaSee all the exciting sessions we have in store for you
    • Download Agenda
    • Book Now
  • Speakers
    • PanelDiscover which experts will be sharing their insights and use cases at the annual Tech.AD USA
    • Become a Speaker
    • Book Now
  • Partners
    • Co-Located Event1 Sponsorship – 3 Targeted Conferences
    • Business PartnersNetwork with our partner community and explore their cutting-edge products and services.
    • Why Partner?Connect with the right people in a space designed to maximize relationship-building and facilitate deal-making.
    • Matchmaking & One2OnesMeet the right decision-makers based on your interests.
    • Get Partner Packages
    • See Who's Attending
    • Past event attendeelist
  • Who & Why?
    • The Event at a glanceWhat can you expect as an Attendee at Tech.AD USA?
    • AttendTop-Level Networking meets Unmatched Expertise
    • TestimonialsWhat our clients say
    • See Who's Attending
    • Past event attendeelist
  • Event Info
    • Travel & LocationOnsite Location - Join us in Detroit!
    • Evening EventsIcebreaker + Networking Dinner
    • ContactGET IN TOUCH – We are here for you!
    • AwardThe Tech.AD USA Award exclusively honors extraordinary projects in the automotive industry and celebrates exceptional solutions & innovations.
    • Co-Located Events1 Sponsorship – 3 Conferences
    • Book Now
  • Content Hub
    • Video Case StudiesExplore Our Video Case Studies! Inspirational success stories, technologies, and solutions from our speakers!
    • InterviewsVideo Interviews with Our Speakers! Exciting conversations, insights, and expertise on the latest trends & technologies.
    • Whitepapers & ReportsTrend Reports & Whitepapers! In-depth analyses, industry insights, and expert perspectives on key trends and developments.
    • Book Now
  • Exhibit Now
  • BOOK NOW
CO-LOCATED EVENTS

Speaker

Chuck Brokish

Director of Automotive Business Development, Green Hills softwarde

Chuck Brokish is Director of Automotive Business Development at Green Hills Software. He has over 30 years of experience in the embedded systems, in areas of mobile communications, automotive active noise control, infotainment, ADAS, and V2X. He has been working on embedded security for over 25 years. Chuck is a registered Professional Engineer, has been active on advisory councils and industry forums and standards committees including ISO, SAE, IEEE, MIPI, and Global Platform. He has patents in the areas of Secure Processor design, Real‐time Debug, Active Noise Control, and DSP architecture.

The Pop in Your Job
Safety and Security are not features. They are baseline requirements.

Join Chuck Brokish
Book Now!

Session

Engaging safety for the disengaged driver

ADAS and Functional Safety Track | Solution Study

Monday, December 08

04:00 pm - 04:30 pm

Live in Dearborn, Michigan

Less Details

There are many stages between our current technology for Advanced Driving Assistance Systems and getting to full autonomy. While we all understand that thorough safety measures need to be put in place for fully autonomous vehicles, we also need to implement safety within the intermediate steps toward full autonomy. We will discuss the critical components within the ADAS and AD systems, and measures to ensure the safety of these systems.

  • Industry has defined 5 levels of autonomy, but there are far more intermediate levels when you consider the enablers
  • As we introduce more AD capability, we are disengaging the driver from their role
  • Safety capability must be considered for each of these enablers
Presentation

Company

Green Hills softwarde

https://www.ghs.com/automotive
Green Hills Software is the world’s largest independent supplier of safety and security certified software platforms and services for automotive. For 40 years, Green Hills has helped clients solve the most demanding design challenges by delivering unmatched knowledge, cross-industry expertise, and a proven ISO 26262 ASIL qualified product portfolio to the automotive market. Leveraging Green Hills expertise in the design of highly available, reliable and certifiable “mixed criticality” products, automotive architects can develop and deploy next-generation autonomous systems with confidence while reducing cost, risk and complexity.
Get Agenda
Book now
Co-hosted with
Tech.AD USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 08 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
eMail
  • To sponsor
  • To speak
  • Media partnerships
  • General inquiries
  • Imprint
  • Terms & Conditions
  • Privacy
© we.CONECT Global Leaders GmbH