Logo Logo
Mobile Logo
book now
Logo&nsbp;
  • Home
  • Agenda
    • View Web-AgendaSee all the exciting sessions we have in store for you
    • Download Agenda
    • Book Now
  • Speakers
    • PanelDiscover which experts will be sharing their insights and use cases at the annual Tech.AD USA
    • Become a Speaker
    • Book Now
  • Partners
    • Co-Located Event1 Sponsorship – 3 Targeted Conferences
    • Business PartnersNetwork with our partner community and explore their cutting-edge products and services.
    • Why Partner?Connect with the right people in a space designed to maximize relationship-building and facilitate deal-making.
    • Matchmaking & One2OnesMeet the right decision-makers based on your interests.
    • Get Partner Packages
    • See Who's Attending
    • Past event attendeelist
  • Who & Why?
    • The Event at a glanceWhat can you expect as an Attendee at Tech.AD USA?
    • AttendTop-Level Networking meets Unmatched Expertise
    • TestimonialsWhat our clients say
    • See Who's Attending
    • Past event attendeelist
  • Event Info
    • Travel & LocationOnsite Location - Join us in Detroit!
    • Evening EventsIcebreaker + Networking Dinner
    • ContactGET IN TOUCH – We are here for you!
    • AwardThe Tech.AD USA Award exclusively honors extraordinary projects in the automotive industry and celebrates exceptional solutions & innovations.
    • Co-Located Events1 Sponsorship – 3 Conferences
    • Book Now
  • Content Hub
    • Video Case StudiesExplore Our Video Case Studies! Inspirational success stories, technologies, and solutions from our speakers!
    • InterviewsVideo Interviews with Our Speakers! Exciting conversations, insights, and expertise on the latest trends & technologies.
    • Whitepapers & ReportsTrend Reports & Whitepapers! In-depth analyses, industry insights, and expert perspectives on key trends and developments.
    • Book Now
  • Exhibit Now
  • BOOK NOW
CO-LOCATED EVENTS

Speaker

Dr. Maureen August

Lab Group Managaer, General Motors

Maureen (Short) August is a Lab Group Manager at General Motors Research and Development. She has a background in the military, having graduated from the United States Military Academy at West Point and served as an Engineer Officer in the U.S. Army. She later worked as a Senior Systems Engineer and Director of Curriculum for the Army's Comprehensive Soldier and Family Fitness Program.
At General Motors, Maureen has held various roles, including being a human factors expert in Safety, a capture manager for GM Defense, and currently, she focuses on information display and simulation. She holds advanced degrees, including an MS in Engineering Management from Missouri S&T, an ME in Systems Engineering from the University of Virginia, and a PhD in Systems and Engineering Management from Texas Tech University.

The Pop in Your Job
I love having an impact on people’s lives. The ability to improve the safety, trust, and comfort for our customers is something that drives our work at GM. Working with smart people who are passionate about making our customers’ lives better is our driving force.

Join Dr. Maureen August
Book Now!

Session

Tuning Trust - Personalized Alerts for Enhanced Driving Experience

Keynote

Monday, December 08

09:15 am - 09:45 am

Live in Dearborn, Michigan

Less Details

Building trust is the foundation for integrating adaptive AI-driven alerts into vehicles. By using driving simulators to gauge individual trust levels, we can tailor the quantity and nature of alerts to each driver—bringing safety, comfort, and wellbeing into harmony.

Through this presentation, you will learn more about:

  • Trust-based alert personalization using real-time driver feedback
  • Simulation-driven calibration to fine-tune alert thresholds
  • Enhancing driver wellbeing through adaptive sound and light cues
  • Bridging lab insights to in-vehicle implementation for real-world impact
Presentation

Company

General Motors

https://www.gm.com/
General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.
Get Agenda
Book now
Co-hosted with
Tech.AD USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 08 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
eMail
  • To sponsor
  • To speak
  • Media partnerships
  • General inquiries
  • Imprint
  • Terms & Conditions
  • Privacy
© we.CONECT Global Leaders GmbH