The automotive industry is going through the most significant transformation since the industrial revolution with the adoption of new technologies such as Advanced Driver-Assistance Systems - ADAS - and Autonomous Vehicles, the need for increased security, enhanced comfort as well as optimised energy consumption. Non-traditional automotive companies are blazing the trail and entering the industry leveraging artificial intelligence, big data and virtual reality and are disrupting current business models. Simulation has become critical to test tremendous amounts of captured data, autonomous driving as well as human behaviours to ensure thorough testing before go-live. Autonomous Vehicle Simulation / AV Simulation is a leader in automotive simulation. We build advanced simulators and develop a virtual reality software called SCANeR that simulates traffic, terrain, vehicle dynamics, autonomous traffic, pedestrians, feedback and is used by many car manufacturers around the global to train Autonomous Vehicles. http://www.avsimulation.com/