Discover the Next Era of Mobility

Tech.AD Detroit fuels you with new ideas, connections and new inspiration

From engineers to product managers, from ADAS specialists to vehicle control, dynamics and chassis systems executives. From V2X and sensor fusion engineers to software developers and machine learning masters, simulation and functional safety experts – whatever hat you wear or wherever you stand on the spectrum of autonomous driving the conference has something of interest for you.

Join over 200 of the most influential autonomous vehicle practitioners and experts in Detroit!

Event at a glance


What can you
expect as an Attendee
at Tech.AD Detroit?


Automotive Tech.AD Detroit is the leading business event platform on vehicle automation in the USA. It discusses technological and legal aspects of autonomous driving as well as precise roadmaps towards automated driving. Speakers from all over the globe give insights into their concepts and present current strategies.


200+ senior level executives and leading professionals discuss the most pressing challenges and solutions, technologies, trends and best practice innovations in the field of autonomous driving.

Speakers & Moderators

50+ pioneering experts and industry leaders share experiences, forecast trends in the autonomous driving revolution, present their best practices, evaluate best-in-class projects and explain development in recent projects.

Networking- Multi-Touchpoint

40+ hours of networking with top level executives from all important automotive sectors from across the globe. You are invited to meet and greet with those hard-to-meet executives in a relaxed and social setting. Join our unique networking approach.


40+ innovative and interactive sessions ensure that all key topics are covered.


Icebreaker round tables, 8 World Café sessions, more than 20 case studies, inspiring start ups and Keynotes fill 2,5 days of the latest innovations, technologies and research in this field.

Join over 200 of the most influential experts – The entire ecosystem one platform, here is a snapshot of our already joined attendees:

What can you
expect as a
Solution Provider?

Commercial focus

With over 60% of the attendees coming from OEMs & Tier 1, this is the most important and commercially focused safety, testing & validation event for the ADAS & autonomous vehicle development scene.

Comprehensive Program

Tech.AD Detroit agenda breadth covers all aspects & challenges regarding the technical development of autonomous vehicles L4+!


Partnerships for suppliers, OEMs, Tier 1s and start ups through our unique Multi-Touchpoint Concept, the Tech.AD Detroit provides the platform for the entire vehicle automation scene looking for business, deals and partnerships to stay abreast of innovation, latest research & technologies.


– with over 200 attendees , 50+ speakers, Tech.AD Detroit is the most interactive and in-depth autonomous vehicle business event in the USA.

Leading solution providers

– being an industry driven conference, Tech.AD Detroit focuses on bringing only solution providers with a very innovative or relevant approach to autonomous vehicle tools, solutions and technical development strategies.

What is the unique Networking Experience at Tech.AD Detroit?

We know that networking, ideation, knowledge sharing and getting this „little detail I didn‘t know so far“ is one of the most important reasons to participate at our events. To guarantee the best networking experience, various sessions has been created, tailored to your needs and curated from the industry – we call it Multi-Touchpoint Concept!


Top speakers, trendsetters, evangelists and experts in the field share their personal experience.

Case Study

Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realization. Learn from the most successful practices and use these real business results for benchmarking with the competition.

Live Tech Take

Delegates and solution providers have the chance to actively participate in product and service demos on the expo floor.

Networking Dinner

Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day.


Round tables on the evening before the first conference day. The Icebreaker is a first informal networking.

Challenge your Peers

Parallel round table discussions offer the delegates the possibility to talk about their own challenges

Powered by AI

we.CONECT’s unique Event App & Matchfinder – Use our unique matching platform to make new connections, arrange meetings and find tailored solutions to your needs.

Search – Find –  Match – Connect

Tweetback & Connect

The unique interactive live feedback system! Note down your thoughts on comment cards which will be pinned on walls in the networking area for further discussion.

Auto Scale Start Up Lounge

we.CONECT gives you the opportunity to showcase your work and ideas and provides an excellent opportunity for start-up level companies to showcase their best in car technologies, software and smart mobility concepts for autonomous and connected vehicles.

Tech.AD Award

With the Tech.AD Award, distinguished expertise and exceptional projects from within companies and organisations are exclusively recognised, celebrated and honoured by we.CONECT Business Leaders.

It is an excellent initiative, that aims at promoting the deserved reputation among the event’s delegates, partners and within the whole expert community

Pre-Event Workshop

In this session you will build and train convolutional neural networks for perception.

Tech.AD Driving Day I Deep Drive

Our advanced educational workshops, delivered by industry professionals, will cover the advanced principles of developing autonomous vehicles and showcase the latest technologies in the fields of: functional and operational safety, embedded systems and architectures, validation techniques and sensor / perception technologies.

World Café Session

Be part of several thematic conversation rounds with changing topics and team constellations.

Meet! Tech.AD Detroit

Discover who else is participating at the Tech.AD Detroit. Our unique Polaroid Picture Wall will help you identify who you want to meet at the conference.

Training Session

An environment that allows participants to be guided through specific topics from experts in small groups.

Say Hello

Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready.

What are the
10 reasons to
attend at Tech.AD Detroit 2018?


insights into the latest testing, verification and validation methods and tools for autonomous vehicles

Better understand

functional safety, the role of ISO 26262, Operational Safety & Safety-critical systems & security aspects for ADAS and automated driving, and the implications of machine learning for functional safety


the extent that edge cases define the development of autonomous vehicles and which test cases can we cover with simulation and which not. Explore the challenges of virtual kilometers (simulations, HIL/SIL) as a potential industry validation method

All you need to know

about the impact as well as application of AI, machine learning, deep learning, in the development of self-driving cars level 4+


challenges in design software architectures and platforms for AI and ML based systems, potential standards and limitations


how vehicle automation will change technology concepts, architectures, software platforms, ADAS, sensor fusion further technical requirements


latest trends in sensor and perception technology and insights into environmental models and sensor fusion concepts


how the trucking industry paving the way in autonomy, platooning concepts and see the latest results & challenges from early deployments of autonomous shuttles


insights about real-time precision vehicle localization & mapping, opportunities for autonomous vehicles with 5G & V2x


the development of state of the art algorithms for perception, imaging, computer vision and machine learning including those most important for the automotive industry

Audience Profile

Geographic Split

USA: 68%
Europe: 17%
Asia / Pacific
Asia / Pacific: 15%

Industry Split

OEMs: 41%
TIER 1&2s
TIER 1&2s: 34%
Vendors & Solution Providers
Vendors & Solution Providers: 11%
Research & Academia
Research & Academia: 9%
Other: 5%

Job Functions

Senior Director Automotive
Senior Director Automotive: 23%
Global Product Manager
Global Product Manager: 21%
Head of ADAS Development
Head of ADAS Development: 18%
Leader Autonomous Systems
Leader Autonomous Systems: 16%
Senior Product Engineer
Senior Product Engineer: 8%
Head of System Safety
Head of System Safety: 7%
Other: 7%

we understand clients – we go deeper – we transform the experience