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CO-LOCATED EVENTS

Speaker

Auston Payyappilly

Director, Product Management - ADAS & Cockpit domain computers, Bosch USA

Auston Payyappilly is an automotive technical leader with profound experience in design to launch of embedded systems, especially in the automotive cockpit domain. Proven ability to learn, plan and execute innovative solutions to developing products. Goal oriented professional demonstrating thought leadership, who is also willing to take smart risks by being optimistic in the face of chance. A team player with outstanding communication and practical problem-solving skills

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Session

Architecting the Software-Defined Vehicle – Strategies for Centralized Domain Control Across ADAS & Cockpit

Keynote

Monday, December 08

08:30 am - 09:00 am

Live in Dearborn, Michigan

Less Details

As vehicles evolve into intelligent platforms, the shift toward centralized computing architectures is redefining how ADAS and cockpit domains are integrated, scaled, and deployed. This session examines how centralization and high-performance compute platforms are enabling more seamless, cost-effective system design — unlocking future-ready functionality across diverse vehicle lines.

In this session, we discuss:

  • What are the technical and organizational trade-offs in consolidating ADAS and cockpit functions onto a single compute platform?
  • How does centralization affect system updateability, scalability, and long-term lifecycle management?
  • In what ways are SoC-based architectures enabling smarter, more adaptive user experiences at scale?
  • How can OEMs approach domain integration to support both premium features and broad accessibility across trim levels?

Presentation

Company

Bosch USA

http://www.bosch.us
The Bosch Group is a globally leading technology and services company with around 417,900 employees worldwide (as of December 31, 2024). In the 2024 fiscal year, Bosch generated a revenue of €90.5 billion. The company operates in four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy & Building Technology. As a leading IoT provider, Bosch offers innovative solutions for Smart Home, Industry 4.0, and Connected Mobility. With expertise in sensor technology, software, and services, as well as its own IoT cloud, Bosch delivers integrated and cross-domain solutions from a single source.
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Co-hosted with
Tech.AD USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 08 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
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