This presentation explores the convergence of hardware and software development in automotive UX, emphasizing early-stage integration to deliver seamless, predictive, and personalized user experiences. It addresses how AI and machine learning enable context-aware interfaces and continuous over-the-air updates, even within the constraints of fixed hardware lifecycles. The session highlights strategies for designing adaptable infotainment platforms, supporting autonomous driving transitions, and enhancing cabin intelligence through multi-modal interaction. Attendees will gain insights into building scalable systems that meet evolving user expectations and OEM requirements for safety, comfort, and personalization.

In this presentation, you will learn:

• How early hardware-software integration improves user experience design
• Why flexible OTA strategies overcome hardware lifecycle limitations
• What role AI plays in predictive, context-aware automotive interfaces