Matt Grecki is Manager of Competitive Intelligence at General Motors, where he brings a thoughtful, analytical, and results-driven approach to guiding marketing and product development. With deep expertise across the full research cycle, Matt excels at synthesizing primary and secondary research to uncover actionable insights that directly influence strategic decision-making. He has extensive experience with market sizing, forecasting, segmentation, and consumer behavior analysis, leveraging a broad array of data sources—from point-of-sale and panel data to large-scale attitudinal studies. His work consistently bridges the gap between data and impactful business outcomes, helping GM stay ahead in an increasingly competitive automotive landscape.

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.