MinHyuk Son, Chief Sales Officer at MORAI, oversees the company’s Sales and Operations Division, driving MORAI’s growth as a global leader in software for next-generation mobility and autonomous driving simulation. Since 2014, he has actively contributed as an expert committee member in autonomous driving standardization efforts, including ISO and KS standards. Over the past decade, MinHyuk has held roles in technical sales, portfolio development, and business leadership at global companies such as Autodesk, Siemens Digital Industries Software, and AVL. Leveraging this experience, he leads the development of MORAI’s business model and strategic sales operations, guiding the company’s long-term growth strategies.

The Pop in Your Job – What drives you? Why do you love your job?
What motivates me is the practical potential of autonomous driving technology to contribute to the advancement of the mobility industry. Being part of this field allows me to work on innovative solutions that aim to enhance transportation safety, efficiency, and sustainability. I appreciate the opportunity to help develop technologies at MORAI that can be applied to real-world challenges, supporting industries and contributing to better mobility solution.

MORAI is Korea’s leading provider of autonomous simulation platforms, ensuring the safety and reliability of autonomous vehicles. As the only company in Korea to develop a full-stack autonomous driving simulation solution, MORAI offers comprehensive tools for future mobility systems, including autonomous vehicles, Urban Air Mobility (UAM), unmanned robots, and unmanned vessels. These platforms allow clients to validate systems under diverse conditions, reducing risks and accelerating development. Founded in 2018 by former KAIST researchers, MORAI has earned the trust of over 120 clients, including Hyundai, Samsung, and Naver Labs, and partners with global leaders like AWS, NVIDIA, and Ansys.