Peter Larsen is leading IEE Sensing’s Concepts & Architectures department, which is responsible for scouting, testing and maturing technologies and solutions, while assisting customer project teams on the more advanced challenges and ensuring continuing innovation for existing products and technologies. His past 26 years have been spent in the auto industry, bringing a lot of different challenges to him, whether it be improving a tire’s ability to run without air, being involved in fuel cells for truck APUs, or his involvement in innovation at IEE Sensing, where he has been a key player in the team that brought the world’s first mass-produced in-cabin radar to the market. He has a MSc in Automotive Product Engineering from Cranfield University.

The Pop in Your Job (why do you love your job): Bringing new technologies into people’s lives, often making their lives better and much safer is key to what I love about waking up on a workday!

IEE has been a leader in innovative sensing solutions for over 30 years, specializing in the design and manufacturing of high-quality sensors for industries such as automotive, building management, healthcare, and sports. As a trusted supplier to major global automakers, IEE’s sensors have equipped over 400 million vehicles, enhancing safety and comfort. Known for pioneering occupant detection and advanced driver-assistance systems, IEE continues to drive innovation with cutting-edge technologies, including printed electronics, radar, and 3D cameras. With the addition of ALL CIRCUITS, IEE now offers expertise in electronics manufacturing services (EMS), further expanding its capabilities to deliver tailored, high-performance solutions.