Sara Gutiérrez Lanza is the Automotive Business Unit Director at GMV, where she has been working since 2000. She holds a Technical Industrial Engineering degree from the University of León (ULE), an Electronics Engineering degree from the University of Valladolid (UVa), and an Executive Management Program (PDG) from IESE Business School.
Throughout her career at GMV, Sara has played a pivotal role in the development of telematics services, intelligent transportation systems, and mobility solutions. Before leading the automotive business unit, she managed business development activities in this field and led projects involving advanced mobility solutions for both public and private clients.
Since 2016, Sara has been heading the automotive business unit, which specializes in providing software for the automotive sector, collaborating with OEMs and Tier 1 suppliers. GMV's offerings include precise and secure positioning systems for autonomous driving, ADAS, and cooperative mobility services, along with specialized cybersecurity products and services for connected and autonomous vehicles.
Sara also serves as an independent expert and advisor to public bodies such as the European Union Agency for the Space Programme (EUSPA) and the European Commission, evaluating proposals and reviewing R&D projects related to autonomous driving and advanced mobility.

The Pop in Your Job – What drives you? Why do you love your job?
I am passionate about the automotive sector because it is driven by innovation and is currently undergoing a major transformation with cutting-edge technologies. Working with advancements like autonomous driving, ADAS, and precise and safe GNSS positioning excites me because they are changing how we think about mobility. I enjoy the dynamic nature of this industry and the opportunity to help shape its future. Contributing to strategic decisions and developing pioneering solutions motivates me every day. Being part of such a fast-paced and evolving sector allows me to use my skills and creativity to make a real impact on the future of transportation.

GMV is a global provider of Intelligent Transportation Systems and advanced solutions for the Connected Autonomous Vehicle. With 40 years’ experience, GMV delivers safe and innovative solutions for vehicles, traffic, and transport. Our offerings include services, systems and solutions ranging from the highly accurate critical-positioning technology GMV GSharp ® (alongside advancements, in computer-vision solutions and autonomous navigation & motion-planning). In the new rapidly evolving landscape of software-Defined-Vehicle services (SDVs), GMV can be a very reliable partner who can seamlessly integrate cutting-edge technology and engineering excellence into your projects. Our expertise spans cloud-native and embedded-native architectures, leveraging microservices and isolated software components to deliver robust, scalable solutions across multiple platforms (vehicle, cloud, mobile, and infrastructure), supporting a wide range of applications from ADAS and autonomous driving to connected vehicle services and beyond. GMV is also a leader in automotive cybersecurity and safety, providing exhaustive support services such as pentesting, support for compliance with ISO21434, ISO 26262 & SOTIF ISO 21448, PSOC&VSOC, and leveraging a solid expertise in safety-critical systems and the most demanding software engineering practices, where we have brought our background in other critical sectors to develop automotive systems and software up to the highest standards (ASIL-D level / DAL-A). Our technology is utilized in millions of vehicles worldwide, serving global OEMs and TIER I suppliers.